The Passion People

Engineers, architects, project managers, designers, dreamers - it is passion that binds us all together at Forum. We all share a commitment to excellence, a personal devotion to seek perfection in everything that we do, and go beyond conventional designs, styles and working methods to create something unique.

At the helm of this team are thought leaders that have worked ceaselessly to create a company that is unique in every sense and a true reflection of their personality.

  • SM Shroff

    Founder and Chairman

    A gold medalist in philosophy from Presidency College, Kolkata, Mr. Shroff embodies the two quintessential qualities of an entrepreneur. Quick to recognise an opportunity; and once recognised, not let anything get in the way of realising it.

    He started his career in 1965 as a mining contractor but soon moved on to trading in diverse products such as gunny bags, welding electrodes and engineering spares. Starting in 1982 with a sick fertilizer plant in Orissa, he has also successfully rescued many sick companies in his long career.

    Showing true entrepreneurial instinct, Mr. Shroff saw the wave of the future and entered into the construction and leasing business, which today has become Forum.

    Mr Shroff believes in seizing opportunities and exploring new ventures. Ingenuity, commitment and enterprise are the three pillars on which he has built his successful business. Now in his 80’s, his passion remains the same. He is currently working on setting up a mega titanium refinement complex in Orissa.

    Forum’s next generation continues to draw great inspiration from his simple teaching ‿“Dream the dreams that don't let you sleep!‿

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  • Rahul Saraf

    Managing Director

    Rahul is the inspiration and the guide to Forum. His infectious energy leads the Forum team ever forward, ever striving for excellence. A part ofthe Forum family since he was barely out of school, Rahul has been an instrumental force in the rise of Forum as one of the leading concept realty developers of India.

    One can never remain unaffected by his unique blend of energy and ideas, and his palpable passion for work. In a lighter moment, Rahul would himself describe this effect as a ‘virus in the system‿

    Everything in the Forum Group bears his imprint. He enjoys working on the projects, influencing and guiding them at every stage, from the concept to the engineering, and beyond. In addition to his aesthetic vision, Rahul also brings to every project his unique insight into people and how spaces contribute to happier, more comfortable and meaningful lives.

    Forum's long history of paradigm changing innovations is a testament to Rahul and his vision. Richly awarded, highly lauded and appreciated, he remains ever the same - dreaming of his buildings and projects, focusing on creating meaningful spaces, and insisting that he has no special talents.

  • Vidyut Saraf

    Deputy Managing Director

    Vidyut joined the business in 2010 after graduatingfrom the Wharton School of the University of Pennsylvania, where he graduated as a Magna Cum Laude.

    With a core background in finance and management, Vidyut is involved with driving project-level sales and operations. His key responsibility is to systematically drive execution of the dreams that leave Rahul’s table in the form of sketches, concepts and design briefs.

    Currently responsible for the group’s 2 million square feet foray into Mumbai, Vidyut is obsessed with balancing the transition to a professionally-run organization while retaining the entrepreneurial zest and creative temper that have been the essence of his family’s contribution to Forum.